What Is Environmental Branding? How Spaces Build Brands
What Is Environmental Branding? How Spaces Build Brands Quick Read Environmental branding is your brand expressed in physical space: buildings, stores, offices, campuses and exhibition stands. It covers five areas: retail design, wayfinding and signage, exhibition design, workplace interiors and environmental graphics. It works only when it grows out of a clear identity system, not […]
Environmental Branding and Wayfinding
Environmental Branding and Wayfinding: How Spaces Become Part of Your Brand By Prof. Madhu Krishna · 6 min read Think about the last time you visited a large hospital, a new IT park or a sprawling college campus for the first time. Chances are you remember one of two things. Either you found your way […]
How to Name a Brand in India
How to Name a Brand in India (Without Regretting It Later) By Prof. Madhu Krishna · 6 min read Here’s something we’ve noticed over forty years of brand work. Founders will happily spend months on a logo, then pick the company name over a weekend. Usually it’s in a WhatsApp group, and usually it’s whichever […]
What Is a Corporate Identity Manual?
What Is a Corporate Identity Manual? (And Do You Need One?) By Prof. Madhu Krishna · 6 min read Walk through the offices of almost any growing Indian company and play a little game: count the logos. There’s the “real” one on the reception wall. A slightly stretched version on the visiting cards. A green […]
Packaging Design in India: What Makes a Product Stand Out on the Shelf
Packaging Design in India: What Makes a Product Stand Out on the Shelf Quick read: Great packaging design in India balances shelf standability, cultural resonance, and manufacturing practicality. It works at three levels — strategic (brand story), structural (material/form), and visual (color/typography) — and must perform in 3 seconds of shelf-scan attention while surviving real-world […]
Corporate Identity vs. Brand Identity: What’s the Difference (and Why It Matters for B2B Companies)
Corporate Identity vs. Brand Identity: What’s the Difference (and Why It Matters for B2B Companies) Quick read: Corporate identity is the formal visual system representing a company — logo, letterhead, signage, official documents. Brand identity is broader — it includes corporate identity plus the emotional, cultural, and experiential associations a brand builds with customers. B2B […]
Signs It’s Time to Rebrand: A Practical Checklist for Growing Businesses
Signs It’s Time to Rebrand: A Practical Checklist for Growing Businesses Quick read: A rebrand is worth considering when your visual identity no longer matches your business reality — after a merger, market repositioning, entry into new segments, or simply outgrowing an identity built for an earlier, smaller version of the company. Rebranding isn’t about […]
How Much Does Branding Cost in India? A Guide for Businesses Evaluating Design Consultancies
How Much Does Branding Cost in India? A Guide for Businesses Evaluating Design Consultancies Quick read: Branding costs in India vary widely based on scope — a logo-only project costs far less than a full corporate identity system, and a complete brand strategy + identity + collateral engagement costs more still. Price depends on company […]
